01 · YOUR DIGITAL EMPLOYEES
Digital employees that do the work.
Not chatbots. Named digital employees with photos, titles, and jobs they own, trained for optometrists. They draft, send, book, follow up, and learn your business in your voice, 24/7.
NEWAI FOR OPTOMETRY PRACTICES
Book exams. Sell the optical.
A trained team of digital employees and custom AI apps that books annual exams, verifies vision benefits, and pulls patients into the optical for second pairs and sunglasses.
IrisRecall & Booking
DevonVision Benefits Coordinator
LinneaContact Lens Reorder
PhoenixOptical Promotions
/HOW TO USE AI IN YOUR OPTOMETRISTS BUSINESS
Digital employees. Plus custom AI apps. Built for your eye care business.
Not a chatbot. Trained digital employees plus custom AI apps, shaped to how your eye care business actually works.
02 · CUSTOM AI APPS
AI apps built for your business.
Software used to be for tech companies. Not anymore. Describe what your optometrists business needs (a quiz, calculator, intake, portal) and BuildAI builds it. With database, payments, and users included. Your digital employees run it for you.
1 Describe
2 Build
3 Launch
/THE WORK YOU'RE DOING MANUALLY
Every week, patients book the exam but never come back.
Recall lapses. Insurance verifications stack up. Patients leave without optical purchases.
01Booking annual exam recall calls~5 hrs / week
02Verifying vision benefits before each visit~5 hrs / week
03Following up on Rx pickups and special-orders~3 hrs / week
04Reminding patients about contact-lens reorders~2 hrs / week
05Promoting sunglasses + second-pair offers~2 hrs / week
/MEET YOUR DIGITAL EMPLOYEES
Your clinic digital employees. Filling chairs and frames.
Four trained digital employees who keep exams booked and the optical busy.
Iris
Recall & Booking
- Pings patients overdue for annual exams
- Books appointments straight to your PMS
- Confirms night before with prep notes
- Logs to RevolutionEHR / Crystal PM
Devon
Vision Benefits Coordinator
- Verifies VSP, EyeMed, Davis before visits
- Captures coverage estimates
- Routes complex auths to the office
- Tracks per-payer turnaround
Linnea
Contact Lens Reorder
- Pings patients before lenses run out
- Captures Rx and prescribes refill window
- Routes ortho-K and specialty cases
- Drives auto-replenishment signups
Phoenix
Optical Promotions
- Sends second-pair and sunglasses offers
- Posts new-frame reels weekly
- Drives style-quiz signups
- Tracks attach rate per visit
/CUSTOM APPS · BUILT FOR YOU
Apps that fill chairs and frames.
Describe what your clinic needs. We build it. Your team runs it.
INTAKE
Vision Benefits Wizard
Patients check coverage before they book. Devon verifies and flags out-of-network.
yourclinic.com/benefits
Check your vision coverage
InsuranceVSP Premier
Date of birthJan 12, 1989
Last exam~15 months ago
MEMBER
Contact Lens Membership
Auto-replenish patients get lens shipments on schedule and exam reminders.
yourclinic.com/lenses
Welcome back, Sam
PlanAuto-renew · 90-day Acuvue Oasys
Next shipmentApr 12 · 6 boxes
PORTAL
Frame Style Quiz
Patients pick face shape and style. Phoenix routes to in-office try-on.
yourclinic.com/styles
Your style match: Modern minimal
Round titanium framesDone
Browline blue light
Polarized aviator sunUp next
/HOW THEY WORK TOGETHER
From recall text to second-pair upsell. Without your front desk.
Your team books, verifies, reorders, and upsells so the optical never sits empty.
01 · BOOKIris
IrisIris books annual exams from the overdue list
02 · VERIFYDevon
DevonDevon verifies benefits before the visit
03 · LENSLinnea
LinneaLinnea triggers contact-lens reorders before patients run out
04 · UPSELLPhoenix
PhoenixPhoenix runs second-pair and sun offers
05 · REVIEWPhoenix
PhoenixHappy patients leave Google reviews on their way out
/HIRE A TEAM. OR HIRE THIS ONE.
The team your clinic needs to keep the optical busy.
RevolutionEHR, Crystal PM, your insurance partners — all keep working. You'd still need humans on recall, verification, optical, and reorders.
Hire the team yourself
Real salaries. Real recruiting. Real onboarding time.
- Recall / Front Desk~$42k/yr
- Insurance Verifier~$45k/yr
- Optical / Contact Lens Coord.~$48k/yr
- Marketing / Promotions~$48k/yr
Plus recruiting + onboarding$183k/year+
VS
Hire your BuildAI team
WORKS WITH YOUR STACKPlugs into the tools you already pay for.
- Iris · Recall & Bookingincluded
- Devon · Vision Benefits Coordinatorincluded
- Linnea · Contact Lens Reorderincluded
- Phoenix · Optical Promotionsincluded
All four, live in 60sFrom $39/mo
/ WORKS WITH WHAT YOU ALREADY USE
Keeps the tools you already use.
Connect what you want, when you want. Nothing to rebuild, nothing to move over, and you stay in control of what goes out.
GmailRevolutionEHR
Crystal PM
VSP
EyeMed
ABB Optical
...and many more. If you use it, chances are we connect to it.
Logos via Logo.dev
/WHAT YOU'LL SHIP
From recall text to second-pair sale, every visit.
Recall list activated.
Iris pings every overdue patient and books exams straight into your PMS.
Benefits verified before visits.
Devon clears the verification backlog so your office staff doesn't get stuck on hold.
Optical attach rate climbing.
Phoenix's second-pair and sun offers lift revenue per visit.
/ROI MATH
1 second pair a day pays for the year.
Avg. second-pair ticket$280
BuildAI (1 year)$468
Hours saved / month~26 hrs
Break-even≤ 1 second pair / day
Your optical is 60 seconds away from busy.
No credit card. No contracts. Hire Iris today, fill next week's exams by Friday.
NO CREDIT CARD · 60-SECOND SETUP · MADE BY HUMANS